Ahoy there!

Navigating the treacherous waters of content creation can leave even the bravest hearts befuddled.

When I parley with those just settin' sail or those who find themselves adrift in the storm of brand growth, here be what I hear:

• I feel stressed by how much there is to do

• I don’t know who is responsible for what task

• It just isn’t working

Them words be from souls in need of a simple fix to set their content ships on a smooth course: a content strategy.

A content strategy be a plan that charts how a crew will craft, share, and manage their content to reach the shores of company goals.

Aye, having a content strategy be crucial, for it guides a crew's choices when the sea gets wild.

A crew without a content strategy be like a ship without stars to guide 'em. You might know the general way, but whether ye be headin' toward land or the jaws of the Kraken, ye can't rightly say.

Craftin' a content strategy ain't as tricky as decipherin' a treasure map, but havin' one be the very compass that guides a crew to success.

Today, I'll be showin' ye what to hoist aboard yer content strategy to ensure ye never lose yer bearings on the high seas.

(I’ll be addressin’ them individually in future issues, so be sure to subscribe)

Here be what ye'll need to include:

Settin' Goals

Settin' specific goals be alignin' yer content aims with the company's goals. Some goals might be:

• Hittin' certain sales marks each quarter

• Watchin' the metrics for content performance

• Growin' yer crew

Think about gatherin' as a crew every quarter to chart yer goals and adjust course for the months ahead.

Understandin' Yer Audience

Knowin' who yer craftin' content for be as crucial as knowin' the way to the nearest port. By explorin' these waters, ye can learn more about yer audience:

• Demographics

• Pains that plague 'em

• Preferred content platforms

• What sparks their interests

• Personas

Depending on yer trade, ye'll want to steer yer research toward understandin' yer unique audience.

Plannin' Yer Content

A ship without a plotted course be destined for the abyss. Chartin' yer content aforehand be savin' ye headaches down the line. Yer plan may include:

• Content calendars

• Guidelines/blueprints

• Project management infrastructure

• Roles and responsibilities

Yer content plan ought to be a guide that all hands can follow, even if the captain's not on deck.

Distributin' Yer Works

Knowin' where yer content be findin' harbor shapes how it be crafted. So, ye'll want to map out:

• Platforms to post on

• Channels where content lives

• Automations for distributions

To make the most of yer content strategy, tailor yer content to each platform ye be settin' sail on.

Measurin' Success

When ye fire a cannonball, ye need to know if it finds its mark. Likewise, ye need a way to gauge yer efforts. Look for KPIs (key performance indicators) like:

• Website visits

• App downloads

• Social mentions

Keep a watchful eye on yer content, so yer crew can adjust and improve. Be sure them KPIs steer ye toward yer initial goals.

Ask yerself “How does this KPI help me achieve my main goal this quarter?”

Adaptin'

Any savvy swashbuckler knows adaptin' be key. Analyzin' yer data lets ye:

• Spy hidden truths

• Understand what makes yer audience tick

• Keep improvin' yer content to win hearts

Craftin' content be a never-endin' voyage of refinement. If ye ain't changin' course, ye might as well be feedin' the fishes.

In Closin'

Ye needn't chart the whole course afore ye start creatin' content. But ye must have a plan to set sail. Keep yer gaze fixed on the stars – yer content strategy.

And remember, stars shift with time. Embrace the change and stay true to yer goals.

Thanks for readin' mateys!

If ye ain't aboard already, be sure to sign up for the scroll so ye don't miss a single parchment.

-Danny B.

“Captain Content”, aboard the Content Cutlass

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